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In most cases, it is. However, not all businesses benefit from Adwords (Google small ads). If your business can track every contact and decide how much it is worth, you have a way to measure the profitability of the ads. Otherwise, it is hard to tell.
Once you found decent results, you can start improving the geographical target, the keywords, the pricing of those keywords, the words in your ad and the landing page, and see if you reach a positive balance. |