Our approach to website promotion - SEO (search engine
optimization) and other techniques.
A) Before doing SEO, obtain content.
We collect content using the customer's materials, and any
other available information. We use our "Synonymizer"
software to generate variation and to enrich the vocabulary. More content
allows us to get more pages and more presence in the search engines. Do
not intend to create wide topic websites: be highly specific.
If you need to cover several different topics, use
different domains and do not necessarily mention that you own both of
them. If you are a SEO expert and a piano player, make two non-related
websites. Nobody cares if you are the best SEO pianist or the best pianist
SEO.
B) Domain name helps SEO from the beginning:
There are two theories: one defends easily brandable
names, like "google.com" or "yahoo.com". Short, catchy
names are best. Like Netic.com.ar. The second
theory supports the use of keywords within the domain: WebPromoter.com.ar
or WebSitePromote.com.ar. FoundFirst.com
is a mix of both.
If you can afford it, get several domains.
C) Site Design:
The simpler the better. Lots of text content, light pages,
correct HTML syntax. No Flash or Javascript. If necessary, we build a
parallel website linked from the Home page. Keep pages under 100k if you
can.
D) Updated content:
It is good to add one page of content per day at 300-400
words. Use good keywords. Our KeywordThief
software is useful to pick up the keywords that competitors use the most.
It includes the MetatagThief, Algo Cracker and Metatag Analyzer modules.
E) Keyword density
Use the keyword several times in the title, once in description tag,
once in a heading, once in the url, once in bold, once in italic, once
high on the page, and hit the density between 3 and 10%. If you want to be
aggressive, compare the best ranked pages in your field. We do it rutinely
by software.
F) Outbound Links:
This is questionable. Some SEOs publish links from several
pages, not just from the links.htm page. Link to the big sites, PageRank 7
or more. Use your keyword in the link text (anchor text).
G) Internal linking.
Use logic and try to make navigation easy. Again, use your
keyword in the link text (anchor text). Make sure your shopping cart is
always at hand. Use both text and images to link to your targets.
For instance, web promotion service points to the specific page inside this site and provides internal PageRank to it.
All pages should be linked to several pages on your site,
and not more than 2 levels deep from root. Our optimized sites usually
have directories named as keywords.
H) Publish.
Spread your websites accross different Ips. Do not use
free services. Don't put it online before you have it ready.
I) Submit
Get listed in as many search engines as possible, except
in those with PageRank 0, 1 or 2. If you have the budget, submit to
Looksmart and Yahoo. Use our SelectiveSubmitter
for selecting, submitting and tracking.
J) Logging and Tracking:
It is necessary to have good stats. Do not use free
counters with outbound links. You need to know how the visitors come to
your site, which words they use to search for it, and which are the most
requested pages.
K) Link exchange:
It is necessary for good PageRank. Exchanging links
is very time-consuming. And you need to check the links to your website
are alive every now and then. Ask about our exclusive automatic system,
the Octopus Link Exchange Manager.
L) Get material from the users:
Request articles, testimonials or other info from your
visitors. If possible, start a board system with several forums about the
more polemic and variable subjects within your main subject.
M) User your imagination and creativity.
If they run out or prove insufficient, ask for ours.
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